June 14th 2007: "We are very excited to be launching our virtual store with Doppelganger. It will help us to generate additional exposure for the Kitson brand and allow us to connect with our customers in a cool new way"
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Latest News
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15 Things You Should Know About vSide,
the New 3D Facebook
"...but for a teen market interested in fashion and music, I think it's likely to prove a winner. vSide is absolutely stunning in appearance, and taking a lead from the Steve Job's school of design arrogance would seem a smart move."
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“What we do from a marketing standpoint is to co-promote with our partners,” Stevens said. “It’s not just banner ads and search engine marketing.” Stevens said the ideal strategic partner is one that is “urban commercial” --a la New York City’s Times Square--like the automotive, consumer packaged goods and electronics industries.
Firms with existing clients that would be a good match for Doppelganger should approach for possible strategic alliances.
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As MySpace was to social-network pioneer Friendster, Doppelganger Studios hopes vSide, a virtual world which launches today, will be to Second Life: A hipper, slicker, music-focused copycat. It's even raised $11 million in venture capital to fund its quest to supplant the 3-D-environment pioneer.
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It seems like a no-brainer. Combine the social networking of cool sites such as Facebook with the visually appealing virtual world of Second Life. Add the prospect of meeting music celebrities from the hottest young rock bands to the Pussycat Dolls and TV host Tyra Banks.
That's Vside (for "virtual side"), the new music-oriented virtual world created by San Francisco's Doppelganger.
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It's a city like one you might know, only cooler, and users can live the hip scene life that up until now, most of us could only read about in magazines. We'll keep an eye on this promising new world as it develops!
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